Privacy Policy

Last updated: August 28, 2026

Tequila El Ateo manages this store and this website, including data, content, features, tools, products and services to offer you, the customer, a curated shopping experience (the “Services”). Tequila El Ateo is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services or when you communicate with us by any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used and disclosed, in accordance with the provisions of this Privacy Policy.

Personal information we collect or process

When we use the term "personal information", we refer to any data that identifies you or that can reasonably be linked to you or to another person. Personal information does not include data collected anonymously or those that have been de-identified, so that they cannot reasonably identify or link to you. We may collect or process the following categories of personal information — including inferences obtained from such information — depending on how you interact with the Services, the place where you reside, and what is permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, telephone number and email address.
• Financial information including credit card numbers, debit card and financial accounts, payment card information, financial account details, transaction details, method of payment, payment confirmation and other payment-related information.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you consult, add to your cart, store in your wish list or purchase, return, change or cancel, as well as your previous transactions
• Communications with us including the information you provide to us in your communications with us, e.g. by submitting a claim to customer service.
• Device information including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information including information relating to your interaction with the Services, such as how and when they are used or navigated by the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you. including when you create an account, visit or use the Services, communicate with us or provide us with your personal information by any other means.
• Automatically through the Services including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
• From our service providers including when we engage them to provide certain technology or when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Provide, customize and improve Services. We use your personal information to provide you with the Services, including fulfilling the contract concluded with you, processing your payments, managing your orders, remembering your preferences and items of interest to you, sending you notifications related to your account, processing purchases, returns, changes or other transactions, creating, maintaining and managing your account, arranging shipping, facilitating returns and changes, allowing you to publish reviews and offer you a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotion purposes, such as sending you commercial, advertising and promotional communications by email, text message or postal mail, as well as showing you online advertisements about products or services on the Services themselves or on other websites, including based on items you have previously purchased, added to the cart or other activities performed on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, offer a secure purchase and payment experience, detect, investigate or act against possible fraudulent, illegal, dangerous or malicious activities, protect public safety and ensure the security of our services. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your access credentials. We strongly recommend that you do not share your username, password or other information with anyone.
• Communications with you. We use your personal information to provide customer service, respond to your requests, provide services effectively and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable legislation or to respond to valid legal procedures, including requests from law enforcement agencies or government authorities, as well as to investigate or participate in civil discovery processes, potential or actual litigation or other contentious legal procedures, and to enforce or investigate possible breaches of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, suppliers and other third parties providing services on our behalf (e.g. IT management, payment processing, data analysis, customer service, cloud storage, order management and shipping).
• With commercial and marketing partners to provide marketing services and show advertising. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with different businesses and websites. Our commercial and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may be entitled to indicate that we do not share information about you for personalized advertising and marketing purposes, based on your online activity with different merchants and websites. You may exercise your rights to oppose such uses. Here.
• When you tell us, request or otherwise consent to the disclosure of certain information to third parties, for example, to send products to you or by using social media widgets or login integrations.
• With our affiliates or, in general, within our business group.
• In relation to a business transaction, such as a merger or insolvency process, to comply with applicable legal obligations (including response to subpoenas, search warrants or other similar requests), to enforce the Terms of Service or related policies, and to protect or defend the Services, our rights and the rights of our users or other persons.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services, in order to provide and improve the Services for you. In order to provide you with and improve the Services, the information you submit to the Services will be transmitted and shared with Shopify and third parties who may be located in countries other than yours. In addition, to help protect, develop and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other entrepreneurs and the Shopify platform itself. To offer these advanced features, Shopify may use personal information collected about your interactions with our store, with other entrepreneurs and with the Shopify platform itself. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over the use of such information for such purposes. For more information on how Shopify uses your personal information and the rights you may have, see the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights with respect to your personal information here Link to Shopify privacy portal

Third-party websites and links

The Services may include links to websites or other online platforms managed by third parties. If you access links that address sites that are not affiliated or controlled by us, we recommend that you review your privacy and security policies and other terms and conditions. We do not warrant or hold you responsible for the privacy or security of such sites, including the accuracy, integrity or reliability of the information they contain. The information you provide in public or semi-public spaces — including that you share on third-party social media platforms — may also be visible to other users of the Services and to users of such third-party platforms, without any limitations on their use by us or third parties. The inclusion of such links does not in itself imply any endorsement of the content of those platforms or of their owners or guardians, unless it is expressly stated in the services provided.

Minor data

The Services are not intended to be used by minors, and we do not knowingly collect personal information from minors according to the applicable law in your jurisdiction. If you are the parent or legal guardian of a minor who has provided us with your personal information, you may contact us through the data listed below to request its removal. As of the date of entry into force of this Privacy Policy, we do not have effective knowledge that we "compare" or "sell" (as defined by these terms in the applicable law) personal information from persons under the age of 16.

Security and retention of your information

Please note that no security measure is perfect or infallible, and we cannot guarantee "absolute security." Furthermore, any information you send us may not be protected during transmission. We recommend that you do not use unsafe channels to send us sensitive or confidential information.

The time during which we retain your personal information depends on several factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve conflicts or enforce other applicable contracts and policies.

Your rights and options

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, they may apply only in certain circumstances and, in some cases, we may reject your request when permitted by law.

• Right of access. You may have the right to request access to the personal information we keep about you.
• Right of deletion. You may have the right to request us to delete the personal information we keep about you.
• Right of rectification. You may have the right to request that we rectify the inaccurate personal information we keep about you.
• Right to data portability. You may be entitled to receive a copy of the personal information we keep about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to object to the sale or transfer of data for the purpose of personalized advertising. Depending on where you reside, you may have the right to object to the "sale" or "assignment" of your personal information, or to object to the processing of such information for purposes considered to be "directed advertising", in accordance with the applicable privacy laws. You may exercise your rights to oppose such uses. Here.Please note that, if you visit our website with the preferred sign of refusal to use Global Privacy Control data sharing enabled, depending on your location, we will automatically treat that visit as an exclusion request for the device and browser you use. If we can associate the device that sends the signal with a Shopify account, we will apply the exclusion request also to that account. For more information about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Except for the Global Privacy Control signal, we do not recognize other “Don’t Track (DNT)” signals that can be sent from your web browser or device.
• Communication preferences management. We may send you promotional emails, and you may choose not to receive them at any time using the subscription cancellation option that appears in our emails. If you choose not to receive them, we may continue to send you non-promotional emails, such as those related to your account or orders you have placed.

You can exercise any of these rights at the locations indicated in the Services or by contacting us through the contact details provided below. For more information on how Shopify uses your personal information and the rights you may have — including those related to data processed by Shopify — you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your applications, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to submit applications on your behalf for the purpose of exercising your rights. Before accepting an application submitted by a representative, we will require that you provide proof that you have been authorized to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable time, as provided by applicable law.

Claims

If you have any complaints about how we treat your personal information, please contact us through the contact details below. Depending on where you reside, you may have the right to appeal our decision by contacting us through the contact details below, or to file a complaint with the local data protection authority. For the EEA, you can find a list with the data protection authorities Here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will use recognised transfer mechanisms, such as the standard contractual clauses (SCCs) of the European Commission or any equivalent contract issued by the competent authority of the United Kingdom, as appropriate, unless the transfer is made to a country that has been recognised as guaranteeing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, even to reflect changes in our practices or for operational, legal or regulatory reasons. We will publish the updated version of this Privacy Policy on this website, update the date of "Last Update" and notify the changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us at (477) 309-3126, send us an e-mail to tequilaelateo@gmail.com or contact us at León, Guanajuato, Mexico. For the purposes of applicable data protection legislation, we are responsible for the data of your personal information.